08.30 - 09.30
Registration of attendees
09.30 - 09.40
Women in Business Team welcomes the attendees and presents the organization together with the conference theme.

Alice Botnarenco, Founder and President of Women in Business Roamnia.
09.40 - 11.00
PANEL 1: How much do you invest to perform in your business or career?
How to perform in business? The business world is very complex and we are told that, in order to be better, we must constantly invest in our education: time, financial resources and lots of perseverance. Is an MBA absolutely necessary? How much training is necessary to achieve your potential? Is it important to have a mentor or a business coach? But what if you do not use either of the afore-mentioned tools and you rely on intuition, experience, relations and a bit of luck?

Rucsandra Hurezeanu, Founder Ivatherm | Romania
Sonia Nastase, General Manager Howard & Johnson Hotel | Romania
Dora Surugiu, Managing Director at Maastricht School of Management Romania | Romania
Aliz Kosza, Business strategist & Mentor | Romania
Petre Nicolae, CBC Romania | Managing Partner | Romania

Q&A session
11.00 - 12.30
PANEL 2: Personal branding – how is it built and if it represents a sales tool
Social networks and the internet have offered companies and businesswomen good exposure. What does a brand apart from the created and promoted image? Can a businessman be authentic in a world dominated by communication rules?
Do you create a brand for self-satisfaction, reputation and/or because you want to sell more? How is personal branding represented in Romania? Pros and cons.

Max Igor Muller, Managing Director | Helvetansa | Switzerland
Camelia Sucu, Founder | Iconic Food Wine & Design & Class Living | Romania
Ioana Mucenic, Managing Partner | Pastel Group | Romania
Irina Markovitz, Personal Shopper & Founder | Image Matters | Romania
Paul Olteanu, Trainer & Consultant | The Personal Marketing Agency | Romania

Q&A session
12:30 - 13:30
13.30 - 15.30
PANEL 3: From a national to an international business – the 3 Rs: Reference, Risk, Results!
In the second part of the conference, we shall present women and companies who managed to develop their business abroad. How do you prepare for such a moment and how do you adapt to legislative, social, cultural changes which you have to sort out with your international partners? In short, how does a company integrate on a new market?

Maria Vlachou, Ceo & Managing Director | Fereikos Gefsis and Ceo & Managing Director Fereikos Helix | Greece
Doina Cepalis, General Manager | Te-Rox Prod | Romania
Agnieszka Hryniewicz-Bieniek, Country Business Development Manager | Google | Poland
Doina Binig, Vice Presedinte Strategie si Chief Operating Officer | Siveco | Romania
Workshop prezentat de Google | Cum sa iti dezvolti cu succes afacerea si in afara tarii

Q&A session
15:30 - 15:50
15:50 - 17:15
PANEL 4: How do I finance my business and what does a business angel mean?
We have a business idea, what do we do with it? We have a business we wish to develop, but where do we get the money from? A bank, an investment fund or business angels – what are the advantages and disadvantages? And what does business angel mean, since it is a concept lots of people do not know. We offer you an invitation to discuss about money, access to it and investors’ willingness in the last panel of our conference.

Carmina Vicol, Ceo Prime Capital, Moldova
Karin Maquet, Business consultant dedicated to SME s, Winner Equiwoman Award 2012, Belgium
Sergiu Negut, Associate Dean for Entreprenorial Growth | Maastricht School of Management Ratiu | Romania
Virginia Otel, Deputy General Manager Garanti Leasing & Corporate Communication Leader | Garanti Group | Romania
Orlando Szasz, Renania President & Business angel | Romania

Q&A session

You can attend the conference and rent a presentation/selling stand for your products and services.